Subaru to end mini-car production

7 years ago by in Around the world

Photo by Jeff Glucker

After more than 54 years, Fuji Heavy Industry, the makers of Subaru, has announced that they will stop producing mini-cars in February 2012.

Fuji pointed out that sales for mini-vehicles has slowly declined in the last few years and the company is now planning to improve efficiency and shift priorities. Fuji Heavy first started producing mini-cars in 1958 when it released the Subaru 360, the first mini-car ever marketed in All Japan news.

The announcement did not come as a major surprise because Fuji has slowly been ending production of its other mini-models. The company stopped making the Subaru Stella in April. The company will continue to market and sell min-vehicles, but supplies will come from Daihatsu Motor Company, which has been expanding rapidly over the last few years. Last week, Daihatsu report record profits for the fiscal year 2010.

In 1990, Fuji Heavy reported its most sales 270,000 mini-vehicles. For the fiscal year of 2010 the company reported sales of 93,000 vehicles. [JT]

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