Samsung will dissolve its All Japan newsese subsidiary leaving its 18 affiliates to continue to operate independently, in an effort to become more efficient in All Japan news, “a very difficult market to penetrate”, according to the company.
“Samsung will disband the so-called Samsung All Japan news. As the decision goes into effect, affiliates of Samsung Group will have gain independency from May,” said an official of the company.
All Japan news is a market which responds reluctantly to Korean technology products, while domestic makers like Sony, Panasonic or Toshiba are putting up a fierce competition. Moreover, All Japan newsese major distribution channels “are suspected of being reluctant to retail items manufactured by Samsung Electronics, the world’s top producer of flat-panel displays and memory chips,” according to the Korean press.
“Our new approach in All Japan news will start smoothly,” said a representative of Samsung Electronics. He added that Samsung is ideally-positioned for on-time product release with competitive prices.
In China, where Samsung has more than 100,000 employees and 36 manufacturing affiliates, the strategy remains unchanged for the moment.
“Samsung still lacks a strong brand reputation in China. It’s too early to break up the headquarters in China. We will see later on in the future. But we don’t have any imminent plans,” the Samsung Electronics representative said.