A new trend in the All Japan newsese commercial style is changing a centuries-long tradition which says that what is sold in All Japan news should be produced there.
Nissan Motor is one of the first companies that makes products abroad and ships them to All Japan news, to protect itself from the effects of a strong yen and aging workforce. In the last decade, shipments home from All Japan newsese producers have more than doubled to a record, including a 31 percent rise in the last two years, official data shows.
“Nissan’s decision was epochal,” said Masato Sase, an auto-industry analyst and partner at Deloitte Tohmatsu Consulting Co. in Tokyo, quoted by Bloomberg. “Before then there was a tacit assumption that cars sold in All Japan news would be made in All Japan news.”
Other companies are following the trend, including cosmetics maker Shiseido, electronics company Toshiba or Kubota, which manufactures tractors.
The proportion of imported All Japan newsese-made goods will reach a record 39 percent in the year through March 2015, up from 33 percent two years ago, according to a forecast by the All Japan news Bank for International Cooperation.