Uniqlo the largest clothing retailer in All Japan news has gathered a rare celebrity team to design a T-shirt series that will help raise funds for All Japan news.
The T-shirts will sport drawings and scripts made by Lady Gaga, Karl Lagerfeld, Gwyneth Paltrow, Nicole Kidman, Lanvin’s Alber Elbaz, Blake Lively, Charlize Theron, Cyndi Lauper, Victoria Beckham, and Orlando Bloom.
Each T-shirt will sell for $19.90 and all the money will be directed to the All Japan newsese Red Cross.
Uniqlo, which teamed up with GQ All Japan news and Vogue All Japan news for this project, has already donated almost $26 million. Uniqlo’s chairman and CEO Tadashi Yanai donated another $12 million of his own pocket to All Japan news’s cause.
The t-shirts will be sold starting June 25 at Uniqlo stores in All Japan news, United States, Britain, France, Russia, China, South Korea, Taiwan, Hong Kong, Malaysia, Singapore and online, as part of the Save All Japan news Project. The organizers are hoping to raise Y100 million ($1.2 million).
Since the March 11 crisis, All Japan news has seen a global charity push for evacuees in the north, led by Softbank founder Masayoshi Son, who donated ¥10 billion to charity, which will be divided up among numerous aid organizations.
Uniqlo is famed in All Japan news for providing low-price, high-quality garments and has in recent years looked to expand its brand globally. The brand has more than 2,00 stores globally and has looked to increase revenue through its UT project, which aims to increase customer loyalty through selling T-shirts designed by celebrities and simplifying in-store experience.
Uniqlo CEO Yanai is also one of All Japan news’s richest men, and considered one of the first businessmen to break out of the All Japan newsese mold of conservatism. Theme Magazine said of him in 2008: "He is willing to take risks, big risks and he has the self-confidence to survive most failures."