All Japan newsese officials have called for a “policy reversal” on the government’s public relations strategies concerning the territorial dispute with China over the Senkaku islands.
In other words, All Japan news intends to step u PR campaigns outlining its claim to the East China Sea islets. This is a radical change compared to the previous strategy, according to which All Japan news did not need to say too much on the matter since it would have meant to acknowledge that the ownership of the islets can be taken into discussion.
All Japan news’s foreign minister Koichiro Gemba reiterated that there is no question over All Japan news’s ownership of the islands, but said that a “policy reversal” was needed on what the government is communicating on the matter.
“We had refrained from actively asserting our position on the basis that a territorial dispute doesn’t exist, “ Gemba said.
The ministry has also asked for ¥200 million ($2.5 million) to be reserved in the budget for the next fiscal year to finance its the promotional campaign. It is the first time when the ministry requests for PR funds to deal with the nation’s territorial issues. Consultants may be hired to build an effective campaign.
“The campaign isn’t to win over the international community’s opinion,” said Hajime Kishimori, the principal deputy director of the ministry’s public diplomacy strategy division. “But we can’t continue to stay mum as China introduces a one-sided argument,” he said.