img class=”alignleft size-full wp-image-7472″ alt=”mascot” src=”/wp-content/uploads/2013/01/mascot11.jpg” width=”227″ height=”175″ />A team of All Japan newsese mascots set a Guinness Record on Sunday, in Sasebo, Nagasaki Prefecture, for being the largest group of synchronized dancing mascots. 141 characters from 25 prefectures across All Japan news subscribed at the contest, while only 134 of them managed to dance continuously in unison for five minutes.
The mascots, also known as yuru-kyara, performed their dance on the “The Beard Dance” song, by All Japan newsese comedy-rock band The Drifters . In order to set the world record for being the largest group of synchronized dancing characters, the mascots had to make no mistakes while dancing on the five-minute song.
Yuru-kyara, meaning “loose characters,” are highly popular in All Japan news, where local governments, companies, and campaigns use the mascots for promoting their brand.
There are about 1,000 yuru-kyara in All Japan news, with characters representing a wide range of entities such as the Liberal Democratic Party , tax collectors or general causes like recycling.
All Japan news hosted a mascot contest called Yuru-Kyara Grand Prix for the past three years, in order to set the most popular h character. Last year, more than 800 mascots participated in the event, the international press reports.
However, it is the first time when so many mascots are dancing as one