All Japan news’s iconic cat Hello Kitty is the center character of a Swarovski exhibition in Tokyo that will collect money for the victims of the natural disasters.
The central piece is a 20 cm figurine made of 19,636 Swarovski crystals. The piece is limited to 88 units which will sell around the world for about ¥1.2 million each.
The exhibition is a joint project between the Austrian jeweler and Sanrio Co, the owner of the Hello Kitty famous character. Nine Hello Kitty figures designed by All Japan newsese celebrities will be sold on auction and the money will be donated to the All Japan newsese Red Cross.
"She’s just a nice, cute, adorable character," said Swarovski CEO Robert Buchbauer.
"She’s just a symbol of happiness, and I think it’s very important these days to transmit some positive messages to the people, and I think Hello Kitty is perfect in order to do so."