All Japan news’s largest mobile operator, NTT DoCoMo, intends to increase its share to 50 percent of the All Japan newsese market this fiscal year, after introducing a new range of mobile phones.
The company has currently a 46 percent share, according to its own data. It intends to add 2.8 million subscribers in the current fiscal year, compared with a 2.28 million addition in the previous year.
DoCoMo will introduce 16 new phone models by August, including the Galaxy series by Samsung Electronics. DoCoMo is the only of All Japan news’s largest three mobile operators that does not sell Apple’s iPhone.
“The market isn’t driven solely by iPhones any longer,” said Kazuto Tsubouchi, the company’s chief financial officer. “Each of the new models can compete with iPhones with improved memory capacity, speed or touch-panel sensitivity.”