Apple on Tuesday released two new iPhones and it will start taking orders on Friday. Apple fans will be able to buy the new phones starting with September 20, when the two devices will go on sale in All Japan news, as well as in the United States, Australia, Britain, China, France, Germany and Singapore.
Apple announced separately a deal with All Japan news’s biggest mobile phone carrier NTT DoCoMo to bring the two new iPhones to the country.
“We have enjoyed tremendous success with iPhone in All Japan news, in fact it is the top selling smartphone in the country, and we look forward to delivering iPhone into even more customers’ hands through NTT DoCoMo,” Apple chief Tim Cook said.
The new phones have a slick new top-end design, with one of them being especially created to cost less.
Apple designer Jony Ive said that despite the low cost, the polycarbonate iPhone 5C with a steel frame “is beautiful.” “We took the same fanatical care with how the iPhone 5C feels in your hand,” Ive said.
The iPhone 5C has 16 gigabytes of memory. Its lower price comes from the fact that the phone’s case is made of plastic and not of metal.
“It is just in a plastic case instead of a metal case, and they basically reduce the price by the cost of materials,” Gartner analyst Van Baker said.
The top-line iPhone 5S “is the most forward thinking phone we have ever created,” said Apple vice president Phil Schiller.
“It is the gold standard in smartphones,” he said, adding that the phone has a computing power of 64 bits, thus being “about twice as fast in graphics and computing power and about 40 times faster than the original iPhone.”
The 5S will also have improved battery life, with around 10 hours of talk time, or 40 hours of music listening, Schiller added. Security measures have been improved as well, going from regular passwords to a fingerprint sensor for the iPhone 5S.
“You can just press the home button to unlock your phone,” Schiller said. “You can use it to authenticate iTunes purchases.”
Apple also broadened its color palette, announcing the low-cost phone in blue, white, pink, yellow and green, and the top-line model in silver, gold and a new “space gray.”