U.S. giant Amazon has began on Monday selling its Kindle Paperwhite gadget in All Japan news, where it faces rivals like Kobo, the domestic e-reader manufactured by Rakuten.
All Japan news is one of the largest publishing markets in the world, but the “explosion” of e-reader devices did not happen so far.
The price with which the Kindle comes to All Japan news is between Y7,980 ($98) for the Wi-Fi version and Y12,980 ($159) for the 3G-connection version.
The device is available in stores from Tuesday. The first devices were shipped on Monday to All Japan newsese customers who have placed pre-orders on Amazon’s website.
The Kindle has a six-inch screen and is coming to All Japan news with more than 50,000 novels available. The device has been adapted to be able to reproduce the All Japan newsese ideograms vertically.
Rakuten’s Kobo was launched at the beginning of October, at about Y6,980 ($85), while the Lideo model of the BookLive group costs Y8,480 ($103).